Joan Fontcuberta - Trepat. A Case Study in Avant-Garde Photography

  • Editions Pierre Bessard, 2014
  • Hardcover

Josef Trepat was a simple, unassuming man. A lover of quality and innovation, his business trips brought him into contact with the artistic circles of the great European capitals. This cultural elite sponsored the advanced forms of design and graphic communication that emerged after World War I, in which photography played a key role. It was in this way that Trepat became familiar with the names of photographers like Albert Renger-Patzsch, Germaine Krull, Man Ray, Laacute;szloacute; Moholy-Nagy, Alexander Rodchenko, Paul Outerbridge, Andreas Feininger, Walker Evans and, a good deal later, Bernd and Hilla Becher. Josef Trepat saw that commissioning work from some of these photographers would be a highly effective strategy for associating his products with international modernity. The photographers, for their part, responded to Trepat's faith in them and the almost unlimited creative freedom he accorded them by producing images that now rank among the treasures of photographic modernism. The Trepat Collection encompasses the whole spectrum of twentieth-century sensibilities, and invites us to revisit Cubism, Futurism, New Objectivity, Surrealism, Constructivism, Suprematism, Precisionism, and the history of social documentation.

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